Obsession is a dangerous thing... The cult of the iPod totally confuses me: it is a device that has a very high volume of competitors, often with superior products and despite the negative press (battery life, locking you in to iTunes), people continue to buy the thing.
Now, Apple have released the iPhone and again the lemmings are let out. This is a phone that's one innovation is the built in tilting mechanism, other than that it offers nothing and in some respects is a retrograde step (e.g. lack of 3G, vendor-locked service provider, etc). By the looks of it, there is again no way of changing the battery so within 18 months, users will have dead phones as good old memory effect will make them useless.
I am sure people will continue to buy them irrespective of how good the product is or the company's ethics. Wonder if Steve Jobs will ever get round registering Apple as a religion? He does a better brainwashing job than the Moonies.