Because they seem to be full of sh!t :)
I am talking about the uproar surrounding Jermain Defoe's "bite" on the arm of someone who had repeatedly tackled him from behind, the last one being a two-footed tackle.
Yesterday's Telegraph covered it in an article that did not really dwell on it greatly other than to mention the incumbent Minister of Sport whining like a spoiled child to the FA (via the media of course) to do something about it. Contrast this to an article in the Sun where not content with publishing the picture again, they have a diatribe from Javier Mascherano claiming it the most outrageous thing he has suffered in the UK.
My biggest issue with the incident is not the biting; tempers get riled in all sports nowadays and people forget these sportsmen and women are only human. My issue is that the moment Defoe made contact with Mascherano, Mascherano immediately started rolling around in agony on the floor - it's the diving mentality in him immediately taking effect. It appeared to me that the intention was to get him red-carded. This is the behaviour that has to stop, as diving has ruined two World Cups but it doesn't look as if it is going to end any time soon.
And if that is the worse thing Mascherano has suffered, he should head to a few home counties towns and deal with drunken ASBO candidates on a Saturday night like the police force have to.